About

Tel pere, Tel fils.

French saying

Like father, like son or so the saying goes and molecular biology.

It’s not what you think.

Hi there, my name is Nikola and I make custom (bicycle) electronics in Rueil-Malmaison, France.

How did I get here?

I genuinely thought I would dedicate my life to the life sciences. There were some (advanced) university degrees in between and the research job here and there, however, no matter how much i (subconsciously) fought it, I eventually went head first into electronics…in 2019…on my kitchen table.

I didn’t even know what a resistor was and I knew I really wanted to build custom bikes. While the bike thing is still valid, It would be fair to say that probably more than 80% of my riding would not have been possible without LEDs, so this among others is one of the reasons I remain fascinated by electronics in general and bicycle dynamos and LEDs in particular.

About 5 years later, with a lot of burned components behind me…., I mean know-how and experience later, Purple Dog Custom was born to bring the same products that have made me enjoy riding, available to everybody. I design, make and sell custom and innovative bicycle electronics such as LED lights and charging solutions and sometimes the bicycles to go with them.

Thank you for visiting,

Best,

-Nikola